Mumbrella Finance Marketing Week – Banking on trust: is it enough?

From ‘finfluencers’ fast becoming the new (unregulated) financial advisor, to the trend towards supporting local, there’s many factors at play when it comes to selecting a financial service provider. 

Delivering exclusive research to the Mumbrella Finance Marketing Week, Zenith CEO Nickie Scriven reveals what’s really driving choice in the financial services category, and which ‘sleeping giants’ have the potential to capitalise on higher consideration.