UpNext 2022: Gumtree Media’s new podcast explores the purchase motivations for today’s eco-conscious consumer
In this inaugural episode of Gumtree Media’s UpNext: The Future is Sustainable podcast series, in partnership with Mumbrella, industry experts unpack the rise of the eco-conscious consumer, and what it all means for brands in 2022.
Gumtree Media’s UpNext: The Future is Sustainable podcast series for industry insiders has landed today. In the first of this three-episode series, ‘Understanding new purchase motivations for today’s eco-conscious consumer’, explores the rise of the sustainably conscious consumer through the lens of the Circular Economy.
To kick off the series, host Tim Burrowes is joined by Gai Le Roy, chief executive officer, IAB Australia, and Adam Norman, head of product and marketing, Gateway Bank, alongside Gumtree’s Shannon Fitzpatrick, director of commercial partnerships, and newly appointed chief marketing officer, Manisha Seewal. The podcast delves into new consumer spending habits and purchase motivations as we absorb the lessons learned from the pandemic and slowly return to a new state of normal.
Gumtree connects brands to life’s full circle. Reaching 1 in 3 Australians across 150+ shopping categories, Gumtree is the connection point for Australians trading in their local neighbourhoods, living in the mix between old and new. Gumtree’s vision is to become Australia’s number one native advertising and audience offering, providing marketers an opportunity to tap into the growing multi-billion dollar circular economy. Contact Gumtree Media via www.gumtreemedia.com.au to secure your brand an integral place within the circular economy.
