Mumbrella Finance Marketing Week – Finding Financial Freedom: the new role brands must take to help women achieve financial autonomy and self-esteem

Achieving financial literacy and autonomy has never been more complex. Even before COVID-19, gender equality and the empowerment of women were topics of real discussion, change and progression.

As the pandemic continues to affect lives globally, we are beginning to see how women are being disproportionately affected – threatening the progress society has made in recent years. Globally, women are 1.8 times more likely than men to have lost or quit their job. In combination with the gender pay gap, the need and opportunity to address financial literacy could not be greater.