UpNext 2022: Gumtree Media’s podcast investigates how the pandemic changed content consumption for good and what brands need to know
In the most recent episode of Gumtree Media’s UpNext: The Future is Sustainable podcast series, our expert panel explores the changing face of content consumption through the pandemic and examines the rise of 3D shoppable content and future proof ad innovations.
In the third episode of Gumtree’s UpNext: The Future is Sustainable podcast series, our expert panel dives into all things content and innovation following the series’ in-depth insights into new audience research, C2C marketplace trends and the Circular Economy.
The final episode in the series considers how a global pandemic has changed the way consumers interact with content today and what areas have drastically accelerated over the past 18 months.
To address this changing face of content consumption in a practical way for marketers, the UpNext team goes beyond the banner to explore 3D walkthroughs, shoppable content and the world of educational guides as brands push to connect with consumers, hold their attention and drive outcomes in a world that is increasingly saturated with brand messages.
Gumtree connects brands to life’s full circle. Reaching 1 in 3 Australians across 150+ shopping categories, Gumtree is the connection point for Australians trading in their local neighbourhoods, living in the mix between old and new.
Gumtree’s vision is to become Australia’s number one native advertising and audience offering, providing marketers an opportunity to tap into the growing multi-billion dollar circular economy.Contact Gumtree Media via www.gumtreemedia.com.au to secure your brand an integral place within the circular economy.
