Mumbrella hangout with Upworthy execs

Mumbrella held a video hangout with three senior members of the team behind international viral content site Upworthy, talking about how the site is different from competitors, how to create compelling content linked to brands, and what exactly makes a clickable headline.

Founded in March 2012 Upworthy has been described by FastCompany as the “fastest growing media site of all time”, raising millions of dollars from investors and gaining a global following, but has come in for criticism for popularising clickbait style headlines, and its liberal leanings.

Sitting down to talk to Mumbrella editor Alex Hayes were writer and producer Eddie Geller, chief revenue officer James Marcus and revenue product manager Josh Luger, who discussed the revenue models and partnership structures the site uses, as well as how it creates shareable and engaging content.