Mumbrella launches new mentor program aimed at next generation of agency leaders
Lindsey Evans is chairing the mentors
Some of Australia’s most experienced agency bosses will take on mentoring roles in a new program being launched by Mumbrella and UK-based firm The Knowledge Engineers aimed at developing aspiring agency leaders.
The three-day Future Leaders Program has been developed for senior agency managers and directors, and sees them tasked with turning around a failing agency and creating a strategic revenue plan. Activities will also include pitching to a marketing director and presenting a strategic plan for a client to a panel of judges.
The mentors will be led by chair Lindsey Evans, previously president of TBWA\UK Group, general marketing manager of Pacific Brands Underwear Group and most recently founder of creative shop Special Group Australia.
