Mumbrella live blog: Monday, March 24
This is Mumbrella’s live blog, your rolling diary of everything going on in the world of media and marketing. Refresh the page for the latest updates.
Top stories:
- Ten announces shake up for Wake Up
- ZenithOptimedia will not contest Lion media review as rivals line up for pitch
- ECD and founder Jason Ross leaves CumminsRoss
- Nielsen launches Twitter TV metric
- TV ratings: Ten posts lowest ever Sunday night share
- Durex hijacks Earth Hour for condom campaign
- Dr Mumbo: Ironic ad tracking; Promoting your competitor
- Feature: Inside the CommBank CAN campaign
5:05pm – Back to the loves of our favourite spin doctors (see 9:58am), and its the turn of Ten’s Neil Shoebridge to make the list. He seems to like a good horror story, with his favourite authors being Stephen King and Neil Gsiman, loves a bit of Stevie Wonder, and cites a diverse set of inspirations as communicators, Mahatma Ghandi and Madonna. Diverse.
4:16pm –The Australian Press Council has upheld a complaint about two Daily Telegraph articles for the inaccurate reporting of traffic issues in Sydney, the second tim the paper has been censured for its coverage of the topic. The full story here.
