Mumbrella live blog: Monday, May 12
Welcome to Mumbrella’s live blog, our rolling diary of everything happening in media and marketing. Refresh the page for more updates.
Top stories:
- Mumbrella360: DDB global creative chief Amir Kassaei named as keynote
- Opinion: How much can you cut before affecting quality?
- Catalyst program on heart disease breached ABC standards
- Ad watchdog rules against Tyreright ad for mocking Asian man
- Fairfax weighs value of AAP news wire subscriptions
- Primo Smallgoods American Beauty bacon complaint dismissed
- Dr Mumbo: An intriguing twist in Nine’s relationship with James Packer
Frankel
5:14pm – Mumbrella will hold a live video hangout with Richard Frankel, the global creative director of Spotify, tomorrow afternoon. Frankel will talk about the creative possibilities for advertisers on the music streaming platform, as well as how local creativity looks, and how it differs from traditional audio platforms for creatives and marketers.
Read the full story here and submit questions in the comment thread below, or submit your questions via Twitter using the hashtag #askspotify.
4:36pm – The weekend box office takings are out and Bad Neighbours came out on top with ticket sales amounting to $4.7m, the film did better in its second week than in its first. Meanwhile sales have been less than amazing for The Amazing Spiderman 2: Rise of Electro, as sales dropped to $784,555. Read the full report here.
3:24pm – News Corp photographer Sam Mooy was apparently attacked by Julia Gillard’s ex-partner Bruce Wilson, a former official with the Australian Workers Union (AWU), outside the royal commission hearing in Sydney today. Alleged slush fund activity is being investigated by the royal commission. Pictures of Wilson lunging at Mooy have been supplied by APP and published by The Sydney Morning Herald.
Photographer Sam Mooy tries to fend off the attack. Photo: AAP
2:53pm – The One Centre has created a video series for luxury yacht Murchielago promoting its charter from Miami to Havana, with stops in Nassau, Bahamas and the Bahamian island of Musha Cay, one of a group of islands owned by magician David Copperfield and known as Copperfield Bay. Must have been a tough job shooting that one.
2:41pm – WorkSafe Victoria has at last announced the creative agencies to win its long-running pitch. Grey Melbourne and The Shannon Group remain on the account, and McCann Melbourne has been added to the roster. Read the full story here.
2:27pm – “That’s not a chip, that’s a chip”, as Mick Dundee might say if he was a real person, and watched Masterchef, which tonight is going all haute cuisine finding the perfect chip (below). It doesn’t look like any chip we’ve ever seen. Still, what better way to set up the TV return of Jack Bauer in 24?
2:12pm – In Victorian news the Transport Accident Commission has a new marketing head with Geraldine James taking on the role. Meanwhile Worksafe is keeping Grey Melbourne and the Shannon Group on its roster, and adding McCann Melbourne after a pitch spanning almost a year.
1:20pm – Fairfax Media is understood to be weighing up whether to continue its multiple subscriptions with the Australian Associated Press (AAP). The full story here.
1:11pm – Remember that ad for Primo Smallgoods bacon that pastiched a scene from American Beauty? Well not everyone thought it was in good fun. The Ad Standards Board has dismissed complaints that argued the ad showed the food product in a sexual manner and paid no respect to pigs that were “sent to slaughter and died to produce the meat”. The full story here.
https://www.youtube.com/watch?v=H7KiVXhHKkI
12:44pm – The Ad Standards Board has upheld upheld a complaint against an ad for Tyreright as it “perpetrates Asian stereotypes” by mocking a man mispronouncing a word despite the firm arguing it “endears” the person to the viewer. Full story here.
12:32pm – Westpac has followed up its Bicentennial Foundation campaign which focused on the accomplishments of Fred Hollows with a commercial highlighting the impact of Professor Adele Green, a melanoma researcher.
https://www.youtube.com/watch?v=TpsD_8B7VaM
12:18pm – ABC’s independent Audience and Consumer Affairs (A&CA) unit has released its findings into complaints into a two part series on Catalyst called Heart of the Matter which drew fire from several health professionals after it presented controversial views on the role saturated fat has on cholesterol levels and heart disease in the first part, and looked at whether statins are an appropriate treatment for heart disease in the second.
The findings found the ABC breached its standards on impartiality. The full story here.
12:13pm – The Block contestants Alisa and Lysandra may not get their winnings after the luxury apartment they designed on the reality show was seized by federal police as possible proceeds of crime. The Herald Sun has the full story.
11:29am – Earlier we promised you a Mumbrella360 update, and here it is. the second keynote has been announced as Amir Kassaei, DDB’s global creative lead. The former child soldier and refugee will give his new keynote on why brands should focus on influence, not ads. See more on him, and the rest of the conference, here.
11:08am – There will be 61 finalists battling it out for a place in the south of France representing Australia in the Cannes Young Lions competition. See the finalists here.
10:28am – On Friday we featured in the live blog a picture of Austria’s bearded lady Conchita Wurst ahead of Eurovision. Well, she only ruddy went and won it. And it also provided something of a win for SBS, which grabbed a much bigger audience share than usual over the weekend for the madcap competition.
9:43am – Dr Mumbo spotted Nine News signalling an intriguing new turn in Nine’s relationship with James Packer.
9:07am – In other news Annick Perrin has announced a move from Initiative, where she is currently Sydney MD, to Starcom Mediavest where she will take on a similar role under national CEO Chris Nolan.
8:21am – In the Australian Financial Review this morning Rowan Dean serves up some home truths to a few big advertisers in praise of the latest Salvation Army campaign. See the article here (paywall).
8:07am – Morning all, and welcome along to another Monday, and we’re one week closer to Mumbrella 360, but more on that later.
Meanwhile it’s media section day, and there’s a few bits and pieces about, including a bit of an embarrassing climbdown for Telstra’s media sales house MCN on ‘Telstra IDs’, verifying users based on their 100-point identity checks, doesn’t actually happen. However, the telco failed to say why its updated privacy policy says it may use customer’s ID checks in this manner. More here in The Australian (behind a paywall)
