Mumbrella live blog: Thursday, April 17
This is Mumbrella’s live blog, a rolling diary of all you need to know in media and marketing. Refresh the page for the latest updates.
- Buzzfeed questions Nielsen’s decision not to classify it as a news site
- Southern Cross Austereo looks to digital to boost revenues
- Paul Bailey promoted to editor-in-chief as Fairfax reshuffles business again
- Isuzu Ute Australia withdraws competition after campaign describes it as an ‘X-rated Thailand sex tour’
5:24pm – There’s always a late breaking piece of news before a public holiday, and today’s is good for Ten, with the return of skilled news and sport presenter Matt White, presumably to head up the V8 Supercar coverage, but maybe for something slightly earlier…
4:20pm – One of the best yarns around today is on News.com.au – what kind of biscuit are you. It allows you to work out which Arnott’s biscuit is your personality type. Media Watch host Paul Barry smelled a rat though: