Mumbrella Readers Choice Awards to go out live
In what may be a world first for a media and marketing industry awards show, The Mumbrella People’s Choice Awards is to be live streamed.
It will take place in Sydney in front of a select industry audience on the morning of Thursday December 10 and be broadcast from Studio 33, Mumbrella’s production partner in our video programme The Mumbo Report.
The formal call for entries for the Mumbrella Readers Choice Awards opens today. The categories are:
(Update: See our call for entries for eligibility for the ‘creative agency’ category. But to clarify one or two misunderstandings in the comment stream below from those that haven’t read that page, any agency which helps a brand create a communication with consumers is eligible for that category, regardless of specialty. That could include traditional, digital or experiential agency, for instance.)
digital agencies don’t get their own category? i feel intimidated by the big ATL guys 🙂
I’m with Ash – what happens if we’re both Creative, and Media, but primarily digital ?
Glad to see your ‘progressive’ new awards have ignored Promotional Marketing which continues to enjoy phenomenal growth, influence & share of spend (& awards for that matter).
The list reflects the blinkered view of the marketing mix. Update please
No consideration for Events, Event Marketing or Brand Experiences? Surely effective integrated campaigns have Brand Experience at their core?
Maybe next time.
A can of worms has been opened!
Just a quick response as I’m currently at the Bell Awards. Do take a look at the FAQs.
My view is that experiential is a subset of creative. Ditto on promo. If what you do is creative enough then throw your hat in the ring.
The beef’s just arrived – more later…
Cheers,
Tim – mumbrella
You’ve either had too much to drink or are completely out of touch then Tim
Seems a tired format to base the awards around what kind of organisation you are when lines are now so blurred that creative ideas, expression and comms execution are what really matter and are perfoemed by a host of advertising/marketing types
Why not focus on the people, project or solution?? So. Most creative team rather than agency.. opens it up to anybody who consider themselves creative? Forget best media agency.. what about Best consumer communications solution, Best business communications solution?? etc
Tim, I agree with much of the sentiment here, in particular digital, that is surely a category which is an essential ingredient of any awards today.
Creative is almost always an essential component to more segmented and invariably challenging markets, such as those mentioned, ie Event Marketing.
I guess the difficulty is how many categories do you actually offfer up for entry, without catering fro every one or alienating others, and really, how long do we want to be sitting around sipping wine watching statuettes get handed out.
But please, don’t ignore digital, that tarnishes the awards.
It is a bit disappointing…what about experiential, or the celebration of brilliant integration … Tired categories indeed.
(Back from the Bell Awards – sorry for the radio silence, the sponsor speeches alone went on for eight or nine hours…)
Thanks for the comments.
To address the general point made by Marilynn, Chris, Darren, Will & Colin…
I’d better clear up some assumptions about what we mean by ‘creative agency’. What we do not mean is ‘traditional agency’, which one or two people seem to be reading it as.
Do take a look at the call for entries page, and the FAQs (which I’m sure will get longer in the next few days!): “What’s your definition of a creative agency? Any agency that creates something that helps a brand reach consumers. That could include traditional ad agencies, digital agencies, experiential agencies or social media agencies.”
So in other words, if you work in promo marketing, experiential or digital for example , you’ve every right, as far as we’re concerned, to compete for the title of creative agency of the year.
It is precisely because of those blurring lines Darren refers to that we’ve taken the decision not to have a succession of speciality categories, but recognise that the marketing mix is too complex now to pigeonhole what an agency does.
Hopefully if you’re in a specialist role, your ideas and executions are good enough to go up against the agency behemoths. It seems to me that taking on all comers to win such an award is far more meaningful.
It’s probably the first time that an industry awards has taken this approach, so I should have drawn more attention to it in the above news story, rather han relying on people reading the full call for entries which is admittedly a chore.
In other words, I violently agree with the well-intentioned comments above, which is why we’ve done it this way.
Cheers,
Tim – Mumbrella
Feel like a bit of a dick now, Will?
No need to be quite as obnoxious when you comment. It can make you like like a prat if you’ve got the wrong end of the stick.
Or perhaps you’d had some Friday lunchtime confidence juice yourself.
Like it! Marketing peeps overly confident about how important their part in the promotions game is!
Did Edward M Forster read a similar dialogue when he was moved to say: “The idea that nations should love one another, or that business concerns or marketing boards should love one another, or that a man in Portugal should love a man in Peru of whom he has never heard — it is absurd, unreal, dangerous. The fact is we can only love what we know personally. And we cannot know much?”
Peoples choice awards are good. Nice and democratic. So good on you mUmBRELLA for using the full force of this interweb thing!
My suggestion, if I may, is to set the criteria in terms of the best efforts in getting others to buy/accept a brand, a product, a service, membership, change, etc… (given that’s what marketing should be about)
And maybe a people’s choice award in terms of the biggest flop? Not to ridicule, but for others to learn from…