If Mumbrella is The Sydney Swans, what is The Oz?

Keen readers of Mumbrella may have read yesterday that the latest audit numbers delivered us one of our bigger monthly figures yet.

audit mumbrella feb 2014It’s a number Dr Mumbo’s colleagues are somewhat proud of – not least because rival titles with smaller traffic such as B&T, AdNews and The Australian’s Media section do not audit their traffic, and certainly don’t offer independent data on Australian browsers.

Although we’ve already cracked the elusive one million impressions per month when you include overseas browsing, the milestone is now tantalisingly close for Australian-only traffic.

So Dr Mumbo was intrigued to see how his favourite two-and-a-half-broadsheet-pages-Monday-Media-section reported the same story online last night.

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