Mumbrella360 catchup: Ten boss Hamish McLennan on being unashamedly profitable, new digital strategies and bunny-hopping down Pitt Street
We recap the final highlights from Ten CEO Hamish McLennan’s appearance at Mumbrella360 last month.
On stage with Mumbrella’s Tim Burrowes, McLennan discussed:
- Whether scheduled TV will still exist in the future;
- His personal viewing habits, what Seven and Nine do well and his Nat Geo habit;
- How the ad industry misses out by not owning the content it makes;
- What he misses from his advertising days;
- How he got into the industry starting at the bottom as the driver of the chairman for George Patterson bunny-hopping up Sydney’s Pitt Street;
- His plans for the broadcaster’s digital channels One and Eleven. Will the Simpson’s return to Eleven? One’s eventual “radical” change;
- Ten’s role in producing local content, whether the business will be more about content or distribution in the future “There’s more content we can create ourselves that we can own”;
- Whether Ten will rebrand;
- Being “unashamedly very profitable”.
This first appeared as a six-part video in the weekly edition of Encore available for iPad and Android tablets. Visit encore.com.au for a preview of the app or click below to download.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
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