Mumbrella360 earlybird deadline looms
Today is the final day for the $600 earlybird discount on the Mumbrella360 conference.
The event takes place on June 6 and 7 at the Hilton Hotel in Sydney.
Sessions announced so far include:
- Nick Baker, GM of marketing at Tourism Australia, unveiling the next stage of the There’s Nothing Like Australia campaign.
The ChangeOneThing session, curated by PHD and aimed at achieving a single, major change for the media industry.- A discussion on the relationship between journalism and Twitter featuring ABC chief political writer Annabel Crabb; Ten breakfast presenter Magdalena Roze; Stephen Brook, editor of The Australian’s Media section and Crikey’s First Dog On The Moon cartoonist Andrew Marlton;
- An attempt by Guy Gadney to shoot, edit and upload a viral video live on stage in just 45 minutes;
- A diatribe from marketer Matt Granfield on banks’ biggest marketing blunders;
- The ten steps brands need to take when telling stories;
- A debate on getting and keeping talent featuring GPY&R’s Russel Howcroft, Group M chairman John Steedman, Ikon CEO Dan Johns, Mediacom chief Mark Pejic, Mindshare boss James Greet and Christine Jones, CEO of PR agency Burson-Marsteller;
- A guide to Olympic sponsorship featuring gold medal winning swimmer Duncan Armstrong;
- Stump The Strategist
- A debate on how to disrupt the market featuring the marketing bosses of McDonald’s and Diageo;
- Tips on how to use social tools to get customers to become a brand’s sales force;
- Sean Cummins and The Monkeys’ Mark Green in conversation around how to make a start-up work;
- A debate on the future of online display advertising;
- The return of Battle of the Media;
- A topical session on regulation of the media – featuring Press Council chairman Julian Disney, SMH editor-in-chief Peter Fray; News Limited’s editorial director Campbell Reid and the Finkelstein independent media inquiry’s Prof Matthew Ricketson;
- Digital Question Time with Lion Nathan marketer Jon Bradshaw, APN’s Matt Crockett ,UM’s chief digital officer James Filmer and ninemsn boss Mark Britt;
- New research into what makes videos go viral presented by academic Dr Karen Field;
- A presentation from campaigner Melinda Tankard-Reist on adland’s sexualisation of schoolkids.
There will be a total of more than 60 sessions across the two days. Further details on the sessions announced so far – along with details on how to use the earlybird offer – are available on the Mumbrella360 website.
Highlights of last year’s Mumbrella 360:
