Mumbrella360 brings hostage negotiation lessons to the 2026 program
L-R: Lee Wolahan, Brenda Denbesten, Maddy MacRae and Britt Wickes
Mumbrella360 is bringing in big guns from outside the media and marketing echo chamber this year, deliberately widening the lens to give delegates practical leadership skills they’ll need in 2026.
Early bird tickets for Mumbrella360 are on sale now.
The latest tranche of sessions confirmed for Mumbrella360 reflects a clear editorial intent: to learn from people who operate in high-pressure environments where attention, trust and decision-making have immediate, real-world consequences. From police negotiation and public speaking to entertainment and elite sport, these sessions focus on transferable skills that cut across leadership, culture and commercial impact.
One of the most striking additions comes from law enforcement.
