Mumbrella360 recap: Coles CMO Simon McDowell: ‘Do I care what adland thinks? Not a bit.’
In the final instalment of a five part video series, we recap the highlights from Coles’ chief marketing officer Simon McDowell’s appearance at Mumbrella360 last month.
On stage with Mumbrella’s Tim Burrowes, McDowell discussed:
- McDowell discusses what people in adland think of Coles ads:
- The marketing opportunities around the brand’s 100th birthday next year.
