Mumbrella360 video: Brand authenticity – how to match influencers with your brand

In the wrap-up of Mumbrella360 on June 7-9, 2016, we revisit highlights from the annual event.

Blogging and social media are growing, fast. Alongside this has been the growth of social influencers who amass followers and enjoy significant cultural and trend-setting power. So, how can brands effectively engage with influencer marketing?

This session includes an overview of how to build a social media following; the rise of social media and blogs; best practise on how to promote and advertise via social influencers; how best how to manage partnerships with sponsors and companies while remaining authentic.