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Mumbrella360 video: Brands and bands – building a profitable value exchange

Suzan Ryan

February 16, 2016 2:11

In the latest of a series we present highlights from the 2015 Mumbrella360 conference.

In this presentation, Wylie Fowler, general manager, Octagon Australia is joined by John Wardley, CEO Authentic Entertainment, and Anthony Ackenhoff, CEO and cofounder Frukt, to discuss the many new alignment and partnership opportunities between brands and musicians – creating a mutually profitable and beneficial value exchange, in this highlight from the 2015 Mumbrella360 conference.

Timeline of session:

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Suzan Ryan

Topics

2015 Authentic Entertainment bands brands Coca Cola Collaboration John Wardley Justin Timberlake Katy Perry Mastercard Mumbrella360 Octagon Australia partnerships Reebok Video Wylie Fowler

1 COMMENTS

Logan 16 Feb 16

Congrats, you have an all-white, male panel.

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