Mumbrella360 video: Dark Social – Challenging The Way Brands Think About Sharing

In the wrap-up of Mumbrella360 on June 7-9, 2016, we revisit highlights from the annual event.

Kerry McCabe, Dr Peter Steidl, Nicole McInnes, and Timothy Whitfield discuss how brands can capitalise on consumers’ private social media data, also known as dark social.

Exclusive research suggests the majority of consumer content sharing is happening behind the scenes via ‘dark social’ channels, such as email, WhatsApp and Facebook Messenger.