Mumbrella360: Why Marketers Have Millennials All Wrong – (keynote) – Jeff Rossi, Spotify

In the wrap-up of Mumbrella360 on June 7-9, 2016, we revisit highlights from the annual event.

In this keynote session, Spotify’s global director of business marketing Jeff Rossi, unpacks how today’s brands and advertisers can leverage Spotify’s knowledge and data to reach and resonate with today’s audience.

Millennials are more than an age group, they are completely unique in the ways they think, behave and live. Despite the range of ages within, a common thread of connectivity amongst millennials has democratised information consumption and cultural expression, forever changing the face of media.