Mumbrella360 video recap: #nofilter: The real facts about Instagram use in Australia
In this Mumbrella360 video recap, Douglas Nicol, creative partner at The Works, reveals details of the largest ever study into how Australians use Instagram, the fastest growing social media platform.
INSTAGRAM 101
Nicol talks about understanding social media personas, the most dominant archetypes in the space, how the Canberra ‘Human Brochure’ campaign applied these findings and the lowdown on Instagram.
Instagram and hashtags have changed the way that users find content and interact. This social media phenomenon will be interesting to monitor as it continues to rapidly evolve.
#amazinginsight #monique #hashtag