Mumbrella360 video: How to be a record-breaking marketer

MUMBRELLA STAFF

September 5, 2016 4:22

In the wrap-up of Mumbrella360 on June 7-9, 2016, we revisit highlights from the annual event.

Nadine Causey, senior vice president Europe, Middle East, Africa (EMEA) APAC at Guinness World Records discusses how breaking records can help brands stand out from the crowd.

Causey talks about how traditionally less adventurous brands (such as those for insurance and office supplies) can benefit from using record breaking events to boost profile and awareness – especially during public holidays.

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