Mumbrella360 video: Rediscovering purpose – why brands need an authentic identity
In the latest of a series we present highlights from the 2015 Mumbrella360 conference.
In this presentation, Nicola Swankie, head of content strategy at Society, talks about how control and perception of a brand rests in the minds of the public and how brands can establish authenticity and respect in the digital world, in the Mumbrella360 video: Rediscovering purpose – why your brand isn’t the only one having an identity crisis.
Timeline of session:
what the heck does Ganeshwar have to do with this story? Never mind that you seem to be calling Ganeshwar a brand, myth or both!
Great story – video really pulls you in.
Worth watching the whole presentation if you want your brand to continue to be relevant.
(Definitely looking beyond the first picture and make assumptions that it’s based on an elephant deity 😉