Mumbrella360 video: You bought a Jeep?
In the latest in a series to run over the next few months, we present highlights from this year’s Mumbrella360 conference.
L:R Cummins ECD Jim Ingram, CEO Chris Jeffares
‘You bought a Jeep?’ is probably one of the most well-known and oft-quoted brand lines in Australia. In this Mumbrella360 session Cummins & Partners CEO Chris Jeffares and co-executive creative director Jim Ingram look at the creation of the campaign and chart its journey.
those men are sexy!
Incredible work guys. What a story to be able to tell in just four years! The boat sales letter blew my mind! Congratulations – absolutely phenomenal.
Purported sales figures aside, y’all surely don’t think this is great advertising right?
From the get-go this is nothing more than a crude ‘vehicle’ for encouraging females / the non adventurous (i.e. 70% of the purchasing decision / majority of urban Aussie residents) to buy a car not designed for them and poorly suited to them.
If you call it success – I urge you to consider what % of female SUV drivers are in a jeep?
Back in the day “you bought a jeep” would be the internal comms device in which to build the message.. not the message itself.. Lazy.