Mumbrella360: Who is Gen Z and why do we care?
In a session at last year’s Mumbrella360, a panel discussed how the next generation of teenagers, Gen Z, is changing the way marketers and agencies comunicate with young consumers.
The video highlights why Generation Z must be taken seriously, the role of social medial in todays market and the 2010 Top Model winner debacle.
The session was curated by PR agency Launch Group CEO, Fleur Brown. The panel:
