Slurpee app offers shop locator and alien brain freeze game

7-Eleven’s icey drink Slurpee has launched its first Australian iPhone app and its biggest mobile ad campaign to date.

The app features a GPS store locator, allows fans to ‘check in’ their flavours to and use a QR code on the Slurpee cup to receive special offers delivered to their phone.

The app also includes two games, Slurpee Sensei, which works in a similar fashion to a magic eight ball, where the user asks random questions to Sensei and he answers back. The second game Slurp Attack sees the user fend off aliens using brain freeze.

The app was designed by digital agency Rodeo.