Mumbrellacast: Darren Woolley’s call from Mick Gatto; PR guarantees; Old Spice’s social media nirvana

In the Mumbrellacast:

  • Pitch doctor Darren Woolley on success fees and the most frightening phone call of his life
  • Old Spice: The best use of social media yet?
  • The latest banned ad
  • Media Watch vs The Conscience Organisation
  • Countdown to ABC News 24
  • Media coverage guarantees
  • Should every agency & media owner do a viral?
  • The Chaser returns

Featuring Mumbrella editor Tim Burrowes, House Party PR’ s Scott Rhodie and P3’s Darren Woolley. Production by Georgina Pearson

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