Mumbrellacast: Darren Woolley’s call from Mick Gatto; PR guarantees; Old Spice’s social media nirvana
In the Mumbrellacast:
- Pitch doctor Darren Woolley on success fees and the most frightening phone call of his life
- Old Spice: The best use of social media yet?
- The latest banned ad
- Media Watch vs The Conscience Organisation
- Countdown to ABC News 24
- Media coverage guarantees
- Should every agency & media owner do a viral?
- The Chaser returns
Featuring Mumbrella editor Tim Burrowes, House Party PR’ s Scott Rhodie and P3’s Darren Woolley. Production by Georgina Pearson