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Mumbrellacast Interview: Thinkerbell’s Reid & Ferrier on combined media and creativity, PwC involvement and more

After taking home Creative, Full Service and PR Agency of the Year at the 2021 Mumbrella Awards, Thinkerbell co-founder Adam Ferrier and CEO Margie Reid spoke to Mumbrella’s Calum Jaspan about being independent, the logic behind the full-service model, the “friends with benefits” relationship with PwC and more.

August 24, 2021 10:13

Independent agency Thinkerbell took home three coveted prizes at last month’s Mumbrella Awards in Creative, Full Service and PR Agency of the Year.

After narrowly missing out last year on two of those three categories (Thinkerbell backed up last year’s PR win), Ferrier said “to win the three categories felt fantastic, but it also felt like a great vindication for the hard work that everybody within the agency has done”.

The agency’s co-founder Ferrier and CEO Margie Reid appeared on the Tuesday Mumbrellacast to speak about the agency to date and how it has grown its presence in a short period of time.

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Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.

Topics
Adam Ferrier Margie Reid PWC Thinkerbell
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