Ooh Media’s Cathy O’Connor reveals why advertisers are approaching lockdowns differently in 2021
Amid the ongoing recovery of the outdoor industry, in spite of more lockdowns, Zanda Wilson speaks with Ooh Media CEO Cathy O’Connor about the company’s financial results, and why ad spend is being deferred rather than cancelled.
Ooh Media posted impressive revenue numbers this week, with half-year results showing the out-of-home provider had a 23% year-on-year increase to $251.6 million.
Though profits were down $3.9 million, revenue growth and a 209% increase in EBITDA to $33.3 million, as well as reduced debt, has CEO Cathy O’Connor in good spirits despite the current COVID lockdowns in several states.
O’Connor points to an improving outdoor sector off-the-back of more positivity from advertisers throughout the first half. “Our performance is largely in line with the sector,” she tells Mumbrella.
