Mumbrellacast: New year, new creative — and no more AI slop, please
We review the new creative from Mirvac in this week's Mumbrellacast. Broadway Sydney's had a slight touch up, it seems. Where's the Target store gone?
Welcome to our first non-emergency, non-live-from-Compass Mumbrellacast of the year.
We’re not the only ones starting the year off with a bang — there’s been a host of new advertising work released this week, with Sunday during the Australian Open men’s final seemingly the smartest time to release new campaigns into the wild. Our team reviews the glossy new advertising work for Coopers, Mirvac, Westpac, Bupa, and Colorbond.
See player below to listen to the episode here, or search “Mumbrellacast” in your favourite podcast app to subscribe.
And speaking of glossy, this week we learned that indie publisher KK Press has folded, and with it the recently resurrected Cosmopolitan Australia, and the local version of The New York Times Style Magazine.
Australian print media hasn’t had an easy ride of late. KK’s demise follows the closure of science mag Cosmos, Espresso Media’s regional titles, Business News Australia, Rolling Stone Australia’s print mag, and the 85-year-old Meanjin.
And it’s not only the smaller or niche titles that are struggling: Are Media has put its business up for sale — it publishes Women’s Weekly, TV Week, Better Homes and Garden, Woman’s Day, That’s Life, Home Beautiful and more — yet there has been little interest in taking on the country’s #1 magazine publisher. What’s going on in the print world? Is this internet thing finally catching on?
Don’t worry, we end this song on a major chord: Two of Clemenger BBDO’s brightest sparks, Marie-Celine Merret and Vinne Schifferstein, have left to launch their own independent agency, MC&V, a creative and production house focused on artificial intelligence.
Eleanor Dickinson spoke to Vinne Schifferstein about her new venture, and how they will be separating themselves from all the AI slop currently slopping around out there in slopsville. Don’t worry, we recorded the conversation for posterity. Happy listening!
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