Why we’ve worked with the same client for 15 years — and why that’s rare
Sean Cummins, founder of Cummins and Partners, explains how long-term agency/client partnerships require more work, not less, and ponders why such relationships in the industry have become so rare — and what we’ve lost as a result.
Sean Cummins - author
Fifteen years ago, I shook hands on our first agency client.
There was no pitch theatre. No procurement marathon. No credentials deck refined by committee. Just a shared belief that if we worked hard, stayed honest and backed each other through change, the relationship would last.
That client was Stellantis Australia. This month, they reappointed us again.
