Mumbrellacast: News Of The World scandal; How to fix PR; Verdict on ANZ and Westpac campaigns; Reality TV battle; Can of Worms
- The six things wrong with PR (1:18)
- Matt Moran’s dummy spit clip (14:41)
- News Of The World saga (32:58)
- ANZ and Westpac’s new campaigns (44:57)
- Reality ratings race and opening a Can Of Worms (50:44)
Featuring Liquid Ideas boss Stuart Gregor; Mumbrella editor Tim Burrowes, deputy editor Robin Hicks and podcast producer Alice Terlikowski.
(56m 19s)
Production by Alice Terlikowski.
good riddance to the NOW!
Agree with Stuart on the Matt Moran viral piece. Well done – great results.
Used to be able to listen to Mumbrellacasts. Now I press play and all that comes up is the Quicktime symbol and nothing else….. I use mac and have quicktime player so… anyone know why it’s not working?
Stuart makes some interesting points about the PR industry in Oz. Agree that PR people in general often get a bad rap because people have trouble telling the difference between a PR company that creates a lot of noise and a PR company that can ensure results. If you ever want to know if a company is worth the investment, Google their name and the people that work there. If they’re good at what they do their names will appear.
Hi James.
I’ve re-uploaded the podcast so it should be fixed now.
Let me know if any hassles.
Cheers,
Alice – Mumbrella
Yes, all good Alice. Cheers 🙂
Stu Gregor is a sharp operator and entertaining to boot.