Mumbrellacast special: Russel Howcroft on the consultancy disruption and everything else
In this special edition of the Mumbrellacast, Russel Howcroft joins Calum Jaspan to speak about the many feathers to his professional hat, including 3AW, Sayers, The Grid, and AFTRS. Over the course of the extended discussion, he also speaks about his disruptive move to PwC, why consultancies have been a good thing for the Australian creative industry, the standard of advertising at the moment, how Melbourne may wrangle back some head offices from Sydney, and more.
Up for discussion in this extended conversation, Howcroft says that after it was posed that consultancies has “breached the walls” of the creative industry in 2016 when he joined PwC, the assessment now is that it was certainly the case, and it has only been a good thing for the industry.
“The reality is that if you are a senior partner at these organizations, you are talking to the board, you are talking to the CEO, and the C-suite, and if via those conversations, you then are talking about the power of marketing and advertising in order to build businesses that’s a good thing.”
