Mumbrellacast: Economics trumps talent at Compass Adelaide
(L-R): Katheryn Korczak, Adele Gibb, Sean O'Brien, Michael Healy, Tim Burrowes (Mumbrella)
In this week’s Mumbrellacast, we head to Adelaide for the Compass event, where four of the city’s leading lights in the marketing and media world talk about recent changes in government policy, the struggles of running an agency, and how Adelaide is a bellwether for the rest of the industry.
From the surrounds of the wonderfully named Elephant British Pub, Tim Burrowes moderates an all-star panel that features Sean O’Brien, managing director at Nine Adelaide, Katheryn Korczak, co-owner of Nation Creative, Michael Healy, CMO of the Royal Automobile Association, and Adele Gibb, managing director at Carat.
We start off with a controversial declaration from Michael Healy, who claims that most marketing success is down to the current economics rather than any individual genius.
