Mumbrellacast: ZO’s Ian Perrin | Mike Morrison’s exit | The Fairfax saga | Marketing Aussie films | Bingle
Featuring Ian Perrin, CEO of ZenithOptimedia Australia and New Zealand plus Mumbrella’s Tim Burrowes, Cathie McGinn and Colin Delaney (40 mins).
- Ian Perrin on ZenithOptimedia’s new direction and the fight to retain Qantas (0:49)
- What does Mike Morrison’s sudden exit from Ten mean? (9:03)
- The Fairfax saga continues (13:36)
- After another local flop, where is the marketing behind Australian films? (23:44)
- The ad agency that advertises itself (28:57)
- Lara Bingle on the box (33:07)
You can also subscribe to The Mumbrellacast on iTunes and other podcatchers.
Direct link to Mumbrella’s iTunes store listing for the podcast 
Studio facilities: CBS Interactive
Mumbrella theme music by Noise International
Ian Perrin is very impressive. Great podcast this week.