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Mumbrellacast: ZO’s Ian Perrin | Mike Morrison’s exit | The Fairfax saga | Marketing Aussie films | Bingle

Colin Delaney

June 15, 2012 10:43

Featuring Ian Perrin, CEO of ZenithOptimedia Australia and New Zealand plus Mumbrella’s Tim Burrowes, Cathie McGinn and Colin Delaney (40 mins).

Ian Perrin on ZenithOptimedia’s new direction and the fight to retain Qantas (0:49)
What does Mike Morrison’s sudden exit from Ten mean? (9:03)
The Fairfax saga continues (13:36)
After another local flop, where is the marketing behind Australian films? (23:44)
The ad agency that advertises itself (28:57)
Lara Bingle on the box (33:07)

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Topics

Advertising Being Lara Bingle Fairfax Ian Perrin James Warburton Marketing Media Mike Morrison MMAR podcast Sphere agency Swerve ZenithOptimedia

1 COMMENTS

Sam G 15 Jun 12

Ian Perrin is very impressive. Great podcast this week.

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