Mumbrellacast: Live from Compass Sydney
(L-R), Clare Pickens, Anita Ayres, Christina Aventi, Bel Harper, Tim Burrowes (moderator)
This week’s Mumbrellacast is a live recording from our Compass Sydney event, where a panel of media and marketing insiders talk about a tough 2025 – and look ahead with optimism.
Have you ever tried to onboard 45 new staffers in eight weeks? Clare Pickens has. And while it gives you the opportunity to hire a diverse, balanced team, it’s hard to scale at such a pace without the wheels falling off. Everything is up for grabs when you’re moving that quickly. “But that is how we always do it” is no longer a good enough reason.
Our panellists start by sharing their toughest moments of the past year, a conversation that quickly shifts to the dire economic climate in Australia, which inspires the coining of the term ‘low-grade panic’. There’s a lot of nervousness in the industry at the moment – and a lot of it revolves around “the fallacy of efficiency equals effectiveness” as Bel Harper, marketing head at Ooh Media nicely puts it.
