Mumbrella’s Ad of the month shortlist revealed
The finalists for the latest round of Mumbrella’s TV Ad of the Month can now be revealed.
The shortlist for September’s ads is based on self nominations, Mumbrella’s own selections and reader submissions. The winners are decided by Mumbrella readers who vote by taking part in the survey at the bottom of this item.
The deadline for voting is Thursday 18 October.
Campaigns are eligible whichever screen format they first ran on including TV, cinema and the web.
The shortlist for September’s Ad of the Month:
1. Landcare – Mighty Nice
2. NRMA – Lawrence Creative Strategy
3. Christchurch & Canterbury Tourism – Iris Sydney
5. Daily Telegraph – AJF Partnership
Shortlist for September’s Ad of the Month. Vote on the following:
[SURVEYS 32]
Just love the Landcare ads
It hurts me to say this, but the Daily Telegraph has done an amazing piece.
Love the ad!!!!
The landcare ad highlights the need for everyone to do something to help the environment and the world we live in. Great ad
LOVE LOVE LOVE the Landcare ad and the message – really well done!
Bob Parker, what a classic! Loved his line about Goulburn as “…innovative on how it harvested tourists”. What Bob didn’t know is that Goulburn could have been as famous as Bathurst now is when the famous car racing track on the hill was mooted for Windy town back in the early sixties, and also that a country music festival was also suggested for the place before Tamworth – both ideas poo-pood locally. That certainly is innovative! As for Daily tele commercial, very nice but we’ve seen it all before, and so often.
My vote for Katut & Rhonda – it breathed fresh air into a now mature campaign.
At least Chipotle got Willie Nelson doing Coldplay for their original take on this. Landcare music lets it down.
Loved the vibrant pacy bloke energy + whole earth flyover!!
Landcare wins for its bigness; NRMA gets Best Musical Segue tho we’re getting a rash of these – eg, ‘Aah… Alliance’; Rhonda gets Special Mentions for Casting & ReVitalisation
The Landcare ad says it all! LIFE Landcare Is For Everyone! So true and the ad has captured Everything! Well done!
The Daily Telegraph ad is awesome. Great footage and captures so many sides of Sydney. So Australian. Makes me proud to live in Sydney.
Daily Telegraph, anyone know the music please
What a ripper ad inspiring us all to do our bit.
Daily Telegraph for me. I’ve had this ad emailed to me several times over the last couple of weeks. It’s given me a tingle on every viewing. Beautifully written and produced. I’m for Sydney!
I agree with Beery – AAMI it is.
The opening of Daily Telegraph reminds me of the opening to Terrence Malick’s “The New World”. Which I like, so it get’s my vote.
Great, love it
AAMI Rhonda and Ketut!!!
Love the Landcare ad. Shame it’s a rip off of Chipotle’s ‘Back to the Start’.
So it’s “you look hot today Rhonda, like a sunrise!” for me…
Love the Landcare Ad, job well done.
It is Landcare for me !!!
Jeez AAMI is in another league compared to NRMA, AAMI sticks to the same comms strategy and fun tone of voice. NRMA seems to jump all over the place, what happened to that great Rosso work they did?
Daily Telegraph for me please.
I don’t like the Daily Tele but that ad is great. Landcare one wins it for me though – it’s meaningful and the ad conveys just how meaningful it is so well. Love the music too.
Landcare it is – it’s not just for one place, it’s the whole country!
Daily Telegraph gets my vote.
Daily Telegraph !! Epic!!
Daily Telegraph – great ad!
AAMI, great ad.
Everyone, everywhere, Landcare!
isnt Landcare funded by destructive environmental industries? eg Coal Mining? Why are we expected toclean up their mess, especially with the obscene profits the multinationals exit the country with. Sorry cant support Landcare Astro Turfing the Country, feel sorry for the hard working volunteers .
Al, your idea of Landcare is completely wrong. Please visit the website to be informed.
Love the Landcare Ad. Well Done.
Thought the Landcare ad was terrrific. A great message given by cute little characters.
LAndcare ad very catchy cool and fun for a fabulous cause!!
Brilliant – love it
Definitely the Landcare one. Very well created and with a great message.
Love the Landcare ad!
Iris Sydney get my vote