Mumbrella’s Mobile Marketing Masterclass to tackle metrics, beacons and the future of apps

Australian mobile pioneer Rob Marston will host a metrics panel discussion at Mumbrella’s Mobile Marketing Masterclass in July, featuring IAB Australia’s director of research Gai Le Roy; PwC partner Megan Brownlow; and Nielsen’s head of media industry group Monique Perry.

The Masterclass – which will be held at Doltone House at Jones Bay Wharf on 26 July – will also feature Matthew Gain, country manager ANZ for Audible, presenting a session on Creating, Building and Maintaining a Mobile Brand Utilising Mobile Marketing; and Andrew Banzas, QBE Insurance’s mobile applications specialist who will present Future of Apps: 270 Billion Reasons for Marketers to Get Involved.

Marston noted that despite the meteoric rise of mobile spend, measurement remained “the Achilles’ heel of the growth of mobile”. The panel discussion, he said, will help provide guidance on how best to do it – and the mistakes to avoid.