Mumbrella’s Travel Marketing Summit and Awards return with the South Australian Tourism Commission, FutureBrand and more

December 3, 2018 9:56

One of the most vocal travel brands over the last 12 months, the South Australian Tourism Commission (SATC), will feature at the Mumbrella Travel Marketing Summit in Sydney next year when executive director of marketing, Brent Hill, takes the stage.

The South Australian Tourism Comission’s Brent Hill will lead a session discussing the state’s big marketing plays

Hill will discuss the big marketing plays the southern state has gambled on including daring campaigns such as the 120-hour live ad, enlisting a huge Chinese celebrity as a brand ambassador, and investing heavily in partnerships with shows like Masterchef.

At the summit, Hill will explain why the SATC has made a big push recently, what the results have been, the reasoning behind taking big gambles and what is in store for the state over the coming year.

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Damian Francis

I take care of the operations and subscription content at Unmade. I was previously head of content at Mumbrella and prior to that, editor of AdNews. I have been a journalist since 2004.