Mutinex launches partner program, taps Dentsu as exclusive agency partner
Marketing analytics investment firm Mutinex has launched a partner program for agencies, tapping Dentsu as its exclusive agency launch partner.
Mutinex’s Platinum Partnership program provides its market mix modelling platform to agency partners and their clients. Mutinex’s platform uses media and external data to assess return on investment from marketing activity to aid client decision-making around marketing investment.
Mutinex’s Henry Innis and Dentsu’s Danny Bass
