Henry Innis is the co-founder and CEO of marketing analytics provider Mutinex. In this piece, he delves into the pressure on SaaS (“Software as a Service”) companies following the collapse in public share prices brought on by AI replacement fears. At the heart of the change, and of great relevance to marketers, agencies, and media owners, is this observation: “Enterprises are unlikely to keep paying millions of dollars for UI screens that can be generated in a conversation.”
SaaSpocalypse Now: The software inferno will birth an intelligence era
