Media Mayhem: Danny Bass – ‘In 2025, marketers must be ruthless’
These are interesting times, and the challenges faced by Australian marketing and media are frequently diabolical. There is always opportunity in a crisis, but rarely a single solution that is easy to see. Many are worried, searching for answers, and seeking guidance from our best thinkers. At Mumbrella, we want to interview industry leaders to understand their insights and learn how they handle the challenges and structure for the future. We hope this can help inspire our industry to trade through the storms and deliver the best work on the global stage.
To kick off Media Mayhem for 2025, we sit down with Mutinex’s chief revenue officer, Danny Bass.
How is the operating environment impacting your team, your clients, and or your partners?
We work with dozens of major brands and we’re talking with marketers every day.
With inflationary pressures, rising costs, and continued uncertainty in the market, Australian businesses are facing tighter budgets and more intense scrutiny than ever. In particular, finance teams and senior leadership are demanding more tangible proof of ROI for every dollar spent on marketing. This is clearly demonstrated by our most recent MROI report – which shows a persistently flat trend in marketing investment throughout 2024.
