Mutinex makes three senior hires
Mutinex has announced the appointments of three senior data and digital professionals, in an effort to enhance its commitment as a “growth co-pilot” for marketers.
Jon Betts, Andie Potter, and Jess Betts join the marketing measurement start-up to strengthen its capabilities across data-driven strategy, digital innovation, and growth analytics.
Jon Betts brings experience in bridging analytics with actionable marketing insights across TV, digital, and offline channels to the role having held roles at Neilsen, Hearts & Science, and OMD.
“As I talked to the team through the recruitment process, I got a sense for the ambition and commitment they all have for building a world leading MMM business out of Australia that genuinely delivers on a growth co-pilot mission,” he said.
“I thought this was fantastically exciting and I was humbled that they felt that I could contribute to that as part of the group.”
(L-R): Jess Betts, Jon Betts, Andie Potter
Andie Potter, former group digital director at PHD, joins as a recognised thought leader in measurement and digital transformation strategies.
Meanwhile, Jess Betts excels in portfolio growth and marketing strategy, with expertise in helping businesses uncover new revenue streams and drive performance. Her previous experience includes Kantar, where she was most recently associate director, growth strategy.
“I would say that the biggest challenge for marketers is still proving what works and why. When you add the complexities of a privacy-conscious, cookieless world, measuring effectiveness and ROI becomes even more difficult,” Potter said.
“Mutinex tackles this head-on with a privacy-first and powerful operating system designed to do more than just analyze data and produce outputs. Seeing the platform firsthand, I think it’s set up to really empower marketing teams to make their best decisions.
“It gives marketers the granular insights they need, the ability to quickly optimize strategies, act with confidence, and deliver clear, measurable results.”
Danny Bass, chief revenue officer at Mutinex, said CMOs are under immense pressure to fuel growth amid tightening budgets and changing consumer behaviour, and these hires will help them manage this pressure.
“By combining Mutinex’s next-generation MMM with the deep data and digital expertise of these hires, we’re leveling up how marketers plan, invest, and optimise – think of it as your 24/7 growth co-pilot,” he said.
“We give you the freedom to pivot quickly, allocate budgets with pinpoint accuracy, and confidently deliver the ROI that boards and CFOs demand.”
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Changing their ways, perhaps?