BMF retains Tourism Tasmania creative account after pitch
Tourism Tasmania has reappointed BMF as its lead creative agency, following a competitive tender process.
The agency has held the account since 2019, having created its long standing ‘Come Down For Air’ brand platform during the pitch for the account. It later came to life upon its launch in 2019.
The reappointment will see the continuation of the brand platform, as well as the highly successful winter campaign, ‘Off Season’.
“We were incredibly impressed by the caliber of talent, amount of effort and professionalism among all applicants, demonstrating a strong and competitive creative industry in Australia,” said Sarah Clark, CEO of Tourism Tasmania.
“BMF showed an exceptional ability to align with our vision to connect people culturally and emotionally with Tasmania. We are excited to continue to work together in setting Tasmania apart from other destinations.”
BMF’s CEO, Stephen McArdle, added: “It is a privilege to work with a client that shares our commitment to creativity, and we’re excited to build on the incredible success we’ve already achieved together.
“We can’t wait to create more work that highlights the distinctiveness and beauty of Tasmania.”
The contract will be structured as an initial three-year deal commencing in February 2025, with options for two further two-year extensions.
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Lauren McNamara is the associate editor at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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What a waste of money for the agencies money and time asked to pitch. The work BMF have done is world class if not among the best tourism campaigns ever.
When the tender went out Tasmania were clear and insistent that it was there to be won and they were parting ways.
Our agency didnt pitch, and I’m very glad we didn’t.
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