BMF retains Tourism Tasmania creative account after pitch

January 29, 2025 11:50

Tourism Tasmania has reappointed BMF as its lead creative agency, following a competitive tender process.

The agency has held the account since 2019, having created its long standing ‘Come Down For Air’ brand platform during the pitch for the account. It later came to life upon its launch in 2019.

The reappointment will see the continuation of the brand platform, as well as the highly successful winter campaign, ‘Off Season’.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

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1 COMMENTS

Well 29 Jan 25

What a waste of money for the agencies money and time asked to pitch. The work BMF have done is world class if not among the best tourism campaigns ever.

When the tender went out Tasmania were clear and insistent that it was there to be won and they were parting ways.

Our agency didnt pitch, and I’m very glad we didn’t.

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