Mutinex pushes back against tech giant MMM partnerships
Henry Innis speaking at Mutinex's Marketers and Money '25 conference
Marketing analytics company Mutinex says it will only work with technology platforms that uphold “transparency, independence, and the best interest of the advertiser,” amid rising concerns over platforms’ influence on measurement outcomes.
CEO Henry Innis told an audience at Mutinex’s Marketers and Money Conference in Sydney that the Australian-founded company would position itself as an MMM platform “free from ad-seller influence” and “free, open and unaligned.”
“We are very clear about the partnerships we will sign,” Innis said,
