Myer chief Bernie Brookes steps aside with marketing boss Daniel Bracken made deputy CEO

Alex Hayes

March 2, 2015 10:08

Bracken

Myer’s longstanding CEO Bernie Brookes is leaving the retailer after almost nine years to be replaced by supply chain boss Richard Umbers, with chief marketing officer Daniel Bracken made deputy CEO.

The company is implementing a large scale program to turn around its fortunes as it continues to lose share to online retailers, with Umbers set to “lead a significant program of change and reinvigoration” which will take on a more customer centred approach.

In a statement Myer chairman Paul McClintock said the move was “in recognition of the central role merchandise and brand will play as we seek to reinvigorate our offer for customers”.

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Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

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