Vittoria Shortt promoted to Commonwealth Bank executive committee

The Commonwealth Bank’s chief marketer Vittoria Shortt has been promoted to the role of group executive, marketing and strategy, giving her a seat on the bank’s executive committee.

Shortt’s promotion sees her retain responsibility for marketing but also add oversight over strategy to her role reporting directly to CEO Ian Narev.

“Vittoria is an experienced banker with a track record of achievement in multiple roles during her 13 years with CBA,” said Narev, in a statement.

“Her combination of skills has given us the opportunity to combine our marketing and strategy functions, which is a natural step given our on-going focus on customer service as the keystone of our strategy. I am delighted that she will join our senior leadership team.”