Myer stitches up its Mother’s Day campaign with a personalised message
Myer has launched its Mother’s Day campaign with this year’s focus being a hand-crafted and personalised message to mums.
Clemenger BBDO in Melbourne is behind the work which uses the embroidery services provided to customers at Myer’s flagship stores as inspiration.
The campaign features cotton threads slowly coming together to form the many different names of mum, replacing the word Mother’s in Happy Mother’s Day.
I often use Myer as a case study for two things:
1. just how bad the service and product range at Myer is
2. The miss-match between what Myers says in its promotion and what it does
In broader terms:
1. Zara has no advertising budget because its product is right for its market
2. the product will always be more important than the promotion
3. A great product requires less advertising
By the way – last Xmas the Myer strapline was WONDERFUL
this is bizarre. No one could possible believe it
Looks like blood writing! Eeek
How boring and unimaginative … not appealing at all. Can’t believe people get paid to come up with stuff like this.