Myer reworks Jamiroquai classic for festive ad
Singer Sycco fronts Myer's new Christmas campaign
Myer has re‑worked Jamiroquai’s classic You Give Me Something into a jazz‑funk beat for its newly released Christmas ad.
Created by Howatson + Co in its first Christmas campaign since winning Myer’s creative brief in January, the ad features rising Australian singer Sycco performing the 90s hit against a warm orange backdrop.
As the camera pans in and out, various groups exchange gifts, with the intention of capturing “that fuzzy feeling of finding, giving and receiving gifts that are truly special.”
I found the spot to be very uninspiring…just some cliche scenes of gift giving that lacked joy.
Gosh Myer, what is this?
I like the Myer Christmas add because the song by Jamiroquai is so relaxed and calming. Sycco has a beautiful voice. This is what caught my attention. The add is such a welcome change from the usual adds that yell and screech relentlessly from commercial TV. Well done.