MYOB encourage small businesses to get more socially savvy with #spruik promotion
Accounting software firm MYOB is focussing on small business owners and encouraging them to get social with the platform’s new promotional tool #spruik, as well as a $125,000 prize pool.
The social campaign fits into MYOB’s ‘Love Your work’ brand campaign, created by the company’s internal agency, which focuses on the reasons people get into business and aims to highlight how MYOB software allows business owners more time to focus on their business as opposed to menial admin tasks.
MYOB GM of marketing Caroline Ruddick told Mumbrella: “Our broader brand campaign is around Love Your Work and our mission is to make business life easier. We provide the software which takes away some of the menial and data driven tasks, we’re really focusing with our broader campaign on raising awareness that we want clients to be spending time on what they love as that will enable them to be more successful.
“The hashtag #spruik fits right into the Love your Work campaign as they’re spruiking about what they love so they can attract customers. ”
Throwing cash at users instead of developing quality online products? Smells desperate to me. Xero’s growth must be starting to worry them.
Xero’s product rocks! I certainly don’t love their work… in the slightest
Hi guys,
Aishah from MYOB here. Appreciate your comments but just want to clarify that we’ve actually spent very little money on marketing this. The bulk of it comes from social media and word-of-mouth, and pretty much everything was done in-house. This Mumbrella coverage was a great welcome to us.
This project is our tribute to small business owners, the ones who slog it out day in and day out and make up a bulk of our economy. At the end of the day, this is not about our products, but the respect and admiration we have for people who dared to take the road less traveled.
Cheers,
Aishah
Congratulations to MYOB on this awesome awareness campaign recognising small business and the huge impact they have on our economy – I doubt this has anything to do with being worried about competitor products but rather rewarding small business owners by giving them free marketing exposure and a chance to have a little fun with their business and possibly win an fantastic prize package – I love seeing where the entries are coming from
Any business who doesn’t tie a marketing campaign to core values of product sales and increased exposure doesn’t understand marketing – I have never seen competitors recognise and reward small business in the way MYOB has over the past 22 years – they have a social conscience
Keep up the great “love your work” MYOB
That Dan Richards bloke is symptomatic of what’s wrong with so many arrogant online brands – he talks in terms of users rather than people or customers or clients. Hardly the best strategy for success I’d have though.
Congratulations MYOB on supporting the back-bone of Australia – small business. I’m really loving seeing small businesses from around the country #spruik their business and share how much they genuinely love their work. Their smiles and spruiks are inspiring 🙂