MythBusters duo devise experiments to test claims of Dulux in new-look ad campaign
Dulux has turned to the presenters of TV series MythBusters to demonstrate the quality of its new Wash&Wear product in what the paint brand described as the biggest advertising campaign in its 82-year history
https://www.youtube.com/watch?v=CTs5d2EhVYs&list=PLngt5QaQXgDzKB0ZI8x4IDv_TasgyOrbp
In the executions, Jamie Hyneman and Adam Savage conduct a series of experiments in a similar vein to the TV show to test Dulux claims that it is the “best product we’ve ever made”.
I like the strategy, I like the integrated brand. Sometimes the talent was a bit ‘read off the script’ – but all in all – great work.
great in theory….until you see how terrible those two are at acting
Wow. That had to be the most stilted dialogue I’ve seen in a while. And how often do you get wine on a painted wall? This isn’t carpet, it’s a bloody vertical wall! Wouldn’t it be better to be getting dry crayon and/or the scuff marks that are the usual problem with painted interior surfaces?
Oh I didn’t notice the marker challenge video lower down. I still don’t get the wine test though, and the dialogue didn’t improve!
Great linkage between the product and the testing. Funny in that nerdy way.
Please do your research. beyond didn’t create MythBusters any more than the hosts claims to have done so. Beyond produces the show.
I’ve spilt wine on a wall before….. had to repaint the wall!
i saw the ad on Tv the other night – didnt realize it was Dulux till just now
@ Peter. Would you be Peter Rees? The Peter Rees who worked at Beyond when Myth Busters was created?
It’s a bit of a shame that mythbusters have to do this for a add we all love to watch them and to have them do this well i dissatisfied with it makes me not want to buy Dulux